30 second television ad

In this assignment we must create and develop our own television advert. To start off this project we undertook research into how television adverts have certain structures and tecniques to pull a viewer in, grab attention. After this we were given four choices of a product to advertise. These were, diet coke, sure deodorant and a new phone. I chose the new phone option and the phone model I will be advertising is BlackBerry. After I chose my product I had 15 minutes to pitch an idea for an advert in which I decided I would advertise the social boundaries for the BlackBerry. After the pitch I undertook research into the product and the company behind the product to see how advertising has changed for the product and how it initially began.